A lot of service providers seem to think that they can start charging premium prices for their services simply by raising their rates. That's a surefire way to ruin your reputation - so it's time you stop doing it.
The most bizarre mental barrier I've come across - and how it helped me shift my mindset and hire people who will truly level up my business game.
"You can't drop f-bombs in your copy?! Doesn't that make you sound unprofessional?"
I call bullshit. (Especially on that one, because I get that a LOT.)
Remember the time when you were so young that you liked the bubblewrap more than any present anyone could ever get you? Your clients still have that inner child in them - and it's time you appeal to that kid.
I got this question from Ashley D. from my email list asking me - "How do I know if it's the right time to invest in my brand?". And I had a health epiphany from working with my skin doctor which relates to the same subject - so I figured it's time to address both in one fell swoop.