READ THIS BEFORE YOU HIRE A COPYWRITER

Transcript: 

Hey guys. I hope you're having a lovely Tuesday. My name is Satya, I'm the founder of ZAG Studios and I help service-based businesses create brands that stand out, win their best clients and make a fuck ton of money. And today, I want to share with you about the big problem with the copywriting industry that I've noticed and I feel like this is a really important topic for us to talk about so I'm going to be sharing more about it today.

So the big premise of the conversation today is if your copywriter is not actually helping you figure out whether working with them will help you get the results you want, you should be thinking really hard about whether you should be working with this person or not. And what I mean by that is when you start working with a copywriter, it's absolutely critical that he or she asks you where you're looking to go in your business. And here's the deal. Copy is absolutely important. It's very important. It's one of the most important parts of your business because your message matters a lot. Your message matters a lot and what you're saying about your business and what your clients are hearing from you about your business is absolutely critical. I'm not understating the value of good copy but it's just that a good copywriter or even the best copywriter in the world cannot sell a shitty offer, that's just what it is. Trying to hire an amazing copywriter to sell a shitty offer is like trying to put lipstick on a pig. It does not change the fact that it's still a pig, right? So that is the most important thing that I want to discuss today.

                                    And why does this matter? This matters because as a client or as someone who's looking to take their business to the next level, you should not just be looking at what words are on your website, and this is something I tell my clients a lot. I am not here to put words on your website, I'm here to make you money. And it is absolutely true. That is the way I think about my business. Hi, Greg. I think about my business in the context of helping clients make more money. So what I do with my client is when we sit down for our brunch strategy session which is how we kick off the project, we usually go through the details of somebody's business model. I want to know how your sales are going. I want to know which is your most popular package. I want to know if there are any issues on your end delivering those packages. I want to know what your goal revenue is for the next month. I want to know where your business is going and where it has been. And this is really important, guys.

This is a really important part of the conversation because if you're not really discussing where your business is going in the future and you're creating copy, or the implant, or anything around your business that is not aligned with where you want to go, it's just not going to work. And yes, copy can solve a lot of problems but it can't solve every problem. For example, copy cannot solve a business model issue. And what I mean by this is say if you were planning to make $20,000 a month in the future, if that's your goal revenue. Your goal revenue is to make $20,000 a month in the future and you're currently charging $1,000 per client and there's no way in hell ... Let's assume there's no way you in hell you can actually finish 20 projects a month. There's no way in hell you have the capacity to finish 20 projects a month, which is kind of like one project a day. If you don't have the capacity to deliver one project a day, for you to go from earning say $5,000 a month to $20,000 a month is going to be a herculean task, right? It's going to be almost impossible because the numbers don't make sense, right?

So for you to go from point A to point B in your business, there are a lot of things that need to come together. Your business model needs to come together. Your sales process needs to come together. You need to know who you're targeting. You need to know who else is in your market doing similar things. You need to know how you can stand out and what's the value that you can offer that's very different to the value that everybody else is offering. All of these different things matter a lot for a business that actually succeeds in the future, right? So if your copywriter or your consultant is not helping you think through all these different parts of your business, if they're not able to help you identify gaping holes in your business model, no matter what copy they write for you ... They may be the most talented copywriter in the world but it's still not going to help you get to where you want to go. Does that make sense?

Coming from the perspective of being strategic about how your copy or how the marketing side of the business really contributes to the sales side of the business. How does that converge into dollars and cents in your bank account? And that's an important transition for a lot of people or it's an important transition to make if you want to achieve the goals in your business.  If your copywriter is not helping you make that transition, if your copywriter or marketing strategist is not helping you think about whether the copy that they're writing for your business is actually going to help you or if the work that they're doing with you is actually going to help you go from where you are to where you want to be, then you're never going to get the kind of ROI you're going to get. And that is the kind of problem with hiring cheap copywriters or people who are just copywriters, who are not really thinking about your business from a strategic perspective and they're only thinking about your business from putting words on your website or putting words on your copy kind of perspective. That's the problem with that.

Because when you are looking to go to the next level in your business, it's not just one thing that's going to fix all the problems. There's no one magic thing. There's no magic potion. There's no one-button solution that's going to fix all the problems. You kind of have to look at it from a holistic perspective and make sure that every single piece of your business is kind of working together to help you go from where you are now to where you want to be, right? So if your copywriter or if your marketing strategist or any consultant that you're hiring is not asking you questions about where you want to go in your business, is not helping you think about the gaping holes in your business model, then you're just not ever going to get the results that you want. Is this making sense, guys? Is this something that's resonating with you?

 So the next time you are in the market for a copywriter, or if you are in the market for a marketing strategist, or you are in the market for anybody, a coach, anybody who's helping you go to the next level in your business, it's absolutely critical that you're having a conversation about everything. You're having a conversation about your clients. You're having a conversation about your price points. You're having a conversation about your conversion rates. All of those things matter because when everything comes together, when everything lines up, that is when you can really take your business to the next level. It's not just one or two things. It's not like you do some stuff and don't do the other stuff. All of the stuff have their own place, right? They have all their own place to contribute to a winning project and a winning business, and it's important that your copywriter is having that conversation with you.

So if your copywriter has not had that conversation with you, you know where to find me. I will have those conversations with you. Because, honestly, that's what I do for a lot of my clients. For a lot of my clients, we really do a deep dive into their brand. We really start from thinking about what their packages are, what are they offering to the world and how that can stand out and whether the maths make sense, whether the numbers around your business makes sense, whether your clients will be willing to pay the kind of prices that you're looking for, and really tweaking the business model or your business side first before we go and focus on the creative side, which is your copy, your design, your website, how it looks and feels and all of that good stuff. So if you are looking for any support with your brand, or with copywriting, or with taking your business to the next level, you know where to find me. I'm more than happy to help. Or, if you have any other questions about this topic, feel free to reach out and I'm more than happy to see how I can serve you. I hope you're having a wonderful Tuesday and I'll catch you guys soon. Bye.